Effective Date: April 12, 2025

At Betty Curvy Fit (“we,” “us,” or “our”), your privacy is of utmost importance to us. This Privacy Policy describes our practices regarding the collection, use, and protection of your personal information when you visit our website at https://bettycurvyfit.com/ (the “Website”), use our mobile application, or engage with any of our online services (collectively, the “Services”). It also outlines your choices concerning your personal information.

1. Information We Collect

We gather personal information in various ways, including:

Personal Information You Provide

When you interact with our Services, you may provide us with the following types of personal information:

• Contact Information: Such as your name, email address, postal address, and phone number.
• Demographic Information: Including your age, date of birth, gender, and location.
• Transaction Data: Details of products or services you’ve purchased or considered, including order history and specifics.
• Profile Data: Information about your interests and preferences.
• Account Credentials: Your username, password, and other login details.
• Payment Information: Data necessary to process payments, like credit or debit card numbers, expiration dates, and security codes. This information is handled by our payment processors.
• Communications: Content from your interactions with us, such as feedback, survey responses, or customer support inquiries.
• User-Generated Content: Content you publicly post, like product reviews.
• Third-Party Contact Information: Details of individuals to whom you may send gifts or purchases, including their names, email addresses, and postal addresses.

Please refrain from providing personal information we haven’t explicitly requested.

Automatic Collection of Information

We and our third-party partners may automatically collect certain information when you use our Services:

• Device Identifiers: Such as your IP address and advertising ID.
• Device Data: Including your device’s operating system, manufacturer, model, browser type, screen resolution, and language settings.
• Usage Data: Information about your interactions with our Services, like browsing history, pages viewed, time spent on pages, navigation paths, shopping cart activity, and access times.
• Location Data: General location information derived from your IP address.

2. How We Use Your Information

We utilize your personal information for various purposes, including:

• Providing Services: To process transactions, manage your account, and deliver products or services you’ve requested.
• Communication: To send order confirmations, updates, promotional materials, and respond to your inquiries.
• Personalization: To tailor our Services to your preferences and enhance your user experience.
• Marketing: To inform you about new products, promotions, and events that may interest you.
• Analytics: To analyze usage patterns and improve the functionality of our Website and Services.
• Security: To protect against fraudulent activities and ensure the safety of our Services.

3. How We Share Your Information

We may disclose your personal information to:

• Service Providers: Third parties that assist in operating our business, such as payment processors, shipping partners, and marketing agencies.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred.
• Legal Compliance: To comply with legal obligations, enforce our policies, or protect our rights and the safety of others.

4. Your Privacy Choices

You have the right to:

• Access and Update: Review and modify your personal information through your account settings.
• Opt-Out: Unsubscribe from marketing communications by following the unsubscribe instructions in our emails or contacting us directly.
• Cookies: Adjust your browser settings to manage cookie preferences. Note that disabling cookies may affect certain features of our Services.

5. Third-Party Links

Our Website may contain links to third-party sites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing any personal information.

6. Security Practices

We implement reasonable security measures to protect your personal information from unauthorized access, alteration, or destruction. However, no data transmission over the internet is entirely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes.

8. International Data Transfers

If you are accessing our Services from outside the United States, please be aware that your information may be transferred to and processed in the U.S., where our servers are located.

9. Children’s Privacy

Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that we’ve collected information from a child under 13, we will take steps to delete that information.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy regularly to stay informed about how we protect your information.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

Betty Curvy Fit
info@bettycurvyfit.com