Effective as of October 1, 2024.

This “Privacy Policy” describes the privacy practices of Betty Curvy Fit in connection with the https://www.bettycurvyfit.com/ website, and any other online services that we control and which post or link to this Privacy Policy (the “Service”), and the choices available to you with respect to your personal information.

For purposes of this Privacy Policy, unless otherwise stated, “personal information” means information relating to an identified or identifiable individual, and does not include aggregate information or information that does not identify you.

This Privacy Policy does not apply to the processing of personal information by third parties or personal information collected in the context of your employment with us.

 

Table of Contents

Personal Information We Collect
How We Use Your Personal Information
How We Disclose your Personal Information
Your Privacy Choices
Third Parties
Security Practices
Retention
International Data Transfers
Children
Changes to this Privacy Policy
Contact Us
Notice to California Residents
Notice to Colorado, Connecticut, Utah, and Virginia Residents
Notice to Nevada Residents
Notice to European Users
Cookie Policy

 

Personal Information We Collect

We collect personal information about you in a variety of contexts, as described below.

Personal information you provide to us through our service. When dealing with us, you may be asked to provide personal information to us, such as when you register an account, make a purchase, sign-up for our marketing materials , participate in a promotion, respond to our surveys, or contact support. The categories of personal information we collect include:

Contact identifiers, such as your first and last name, email address, postal address, and phone number.
Characteristics or demographics, such as your age, date of birth, gender, and country.
Commercial or transaction data, such as records of products or services you purchased, obtained, or considered, including your order history and order details.
Profile data, such as your interests and preferences.
Account credentials, such as your password, password hints, and other information for authentication or account access.

Please do not provide any personal information that we do not request.

 

How We Use Your Personal Information

We collect and use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:

Service delivery. We use your personal information to:

Provide and operate our service, such as to enable you to make purchases of clothing and accessories that we have listed on our platforms;
establish and maintain your account on our platforms;
communicate with you about our platforms, including by sending you announcements, updates, security alerts, and support and administrative messages;
provide customer support and maintenance for our platforms; and
enable security features of our platforms, such as by sending you security codes via email or SMS (if you have opted in), and remembering devices from which you have previously logged in.

Direct marketing. We use your personal information to send you fashion-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Your Privacy Choices section below.

For research and development. We use your personal information for research and development purposes, including to analyze and improve our platforms and our business, for example through use of surveys or cookies and other technologies. You may have the ability to limit some analytics through cookies and other technologies as described in the Your Privacy Choices section below.

Promotions. When you voluntarily enter a promotion, we use information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law. By entering a promotion, you agree to the official rules that govern that promotion, and that, except where prohibited by applicable law, we, the sponsor, and related entities may use your name, voice and/or likeness in advertising or marketing materials.

Advertising. We work with agencies, ad networks, technology providers and other third-party advertising companies to display ads on our platforms and other websites and services. As part of this process, we incorporate cookies and similar technologies to automatically collect personal information about you (including the device identifiers, device data, internet activity data and/or non-precise location data described above) over time across our platforms and other non-affiliated sites and services or your interaction with our emails, and use that personal information to serve ads that we think may interest you. This process is known as “targeted advertising.” You can learn more about your choices regarding targeted advertising in the Your Privacy Choices section below and our Cookie Policy.

Recruitment. We use your personal information to make decisions about recruiting and in anticipation of a contract of employment.

For compliance, fraud prevention and safety. We use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) audit our internal processes for compliance with legal and contractual requirements; (c) enforce the terms and conditions that govern our platforms; (d) comply with applicable laws, lawful requests, and legal processes, such as to respond to subpoenas or requests from government authorities; and (e) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity, including cyber-attacks and identity theft.

 

How We Disclose Your Personal Information

We disclose your personal information to the following categories of persons for the purposes described in this Privacy Policy or at the time of collection:

Affiliates. Our subsidiaries and affiliates, for purposes consistent with this Privacy Policy.

Service providers. Companies and individuals that process personal information in order to provide services on our behalf (such as order fulfillment, shipping, payment processing, customer support, hosting, analytics, email delivery, marketing, database management services, returns processing and risk and fraud mitigation). To the extent required by law, we contractually prohibit our service providers from retaining, using, or disclosing information about you for any purpose other than performing the services for us, although we may permit them to use non-personal information for any purpose to the extent permitted by law.

Third party vendors. Some of the third party vendors we work with independently control the purposes and means of processing your personal information. For example, certain analytics, security, and fraud prevention vendors.

Advertising partners. Third party agencies, ad networks, technology providers and other advertising partners receive personal information from us for advertising purposes, including targeted advertising. These persons may act as our service providers, or in certain contexts, independently control the purposes and means of processing your personal information. You can learn more about your choices regarding targeted advertising in the Your Privacy Choices section below and our Cookie Policy.

The public. Other users of our platforms and the public, when you disclose personal information for public use. For instance, you may be able review a product that you purchased, and we will display your name along with the content you submit. We do not control how other users or third parties use any personal information that you make available to them. Please be aware that any information you post publicly can be cached, copied, screen captured or stored elsewhere by others (e.g., search engines) before you have a chance to edit or remove it.

Authorities and other recipients for security and enforcement. Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate to comply with law or for the compliance, fraud prevention and safety purposes described above.

Recipients at your direction or with your consent. We disclose personal information where you direct us to or with notice to you and your consent. Please note, we do not control the third party’s use of your personal information.

 

Your Privacy Choices

We provide a variety of ways for you to exercise choice, as described below.

Region-specific rights.

Some regions provide additional rights by law, as described in our region-specific terms. This subsection details how you may exercise some of those rights to the extent they apply to you.

Data Subject Requests. To access, correct, delete, or exercise similar rights available to you in your region with respect to your personal information, please submit a request at https:bettycurvyfit.com/contact/.

Communications.

Email. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions located at the bottom of the email. You may continue to receive service-related and other non-marketing emails.
Text. If you opt-in to receive text messages from us, you may opt out of receiving further text messages from us by replying STOP in response to a message.
Push notifications. You may opt out of push notifications by adjusting your device settings or uninstalling our apps.

Accounts.

If you have registered an account with us, you may review and update certain personal information in your account profile or delete your account in its entirety through your account settings.

Controls for cookies and pixels.

Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for targeted advertising. To do this, follow the instructions in your browser settings. When you manage cookies, pixels associated with such cookies may also be impacted. Please note that cookie management only applies to our website. If you use multiple browsers, you will need to instruct each browser separately. If you delete or reset your cookies, you will need to reconfigure your settings. Your ability to limit cookies is subject to your browser settings and limitations. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

Third Parties

Our platforms may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are operated by third parties. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.

Security Practices

We employ organizational, technical and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

Retention

We retain information for the length of time that is reasonably necessary for the purpose for which it was collected, and as necessary to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our platforms. If required by law, we will also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via email or another manner through our platforms. Any modifications to this Privacy Policy will be effective upon our posting the modified version (or as otherwise indicated at the time of posting).

Contact Us

If you have any questions, or have trouble accessing this Privacy Policy, please contact us:

By email: info@bettycurvyfit.com

 

Cookie Policy

This Cookie Policy explains how Betty Curvy Fit uses cookies and similar technologies in connection with our platforms. By using our platforms, you are consenting to us transmitting information as set out in this Privacy Policy through cookies and similar technologies to third parties.

What are cookies?

Cookies are small data files that are placed on your browser when you visit a website, open or click on an email, or interact with an advertisement. Cookies serve different purposes, like helping us understand how a site is being used, letting you navigate between pages efficiently, remembering your preferences, personalizing your browsing experience, preventing fraud and helping secure the website, performing measurement and analytics, and providing advertising.  

Our Service may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until they expire on a set expiration date or you delete them). We use two broad categories of cookies: (1) first party cookies, served directly by us to your device; and (2) third party cookies, which are served by service providers and third parties we work with.

What are pixels?

Pixels (also known as web beacons) are code embedded within a service. There are various types of pixels, including image pixels (which are one-pixel transparent images) and JavaScript pixels (which contain JavaScript code). Pixels are often associated with cookies and provide similar functionality. When you access a service that contains a pixel, the pixel may permit us or a third party to drop or read cookies on your browser, or collect other information about your browser or device. 

 

For details on your choices with respect to cookies and similar technologies, including for analytics and targeted advertising, please see the Your Privacy Choices section.